MONTREAL · BRAND SYSTEMS STUDIO
WEBUILD BRANDSAS SYSTEMS.
Strategy, identity, content, digital experience, objects and ongoing creative direction — connected by one brand logic.
Explore the studioWHO WE ARE
One direction across every touchpoint.
Variant Design Studio Inc. is a Montreal-based Brand Systems Studio. We define the source system of a brand, then carry it into identity, content, motion, digital experience, physical objects and ongoing operation.
ONESYSTEM.
MANYFORMS.
HOW WE WORK
Start with the source system, not a list of outputs.
We establish the brand direction first. Delivery can then happen as one programme or in phases according to business priority, budget and timing. The sequence can change; the source logic does not.
WHAT WE DO
One complete brand plan, or a defined entry point into an existing system.
THE VARIANT SYSTEM
One brand plan. Delivered in full or by phase.
Full Brand Build moves from strategic direction to a working system that can keep producing new touchpoints after launch.
OUR WORK
CASE STUDIES
COMING SOON.
Projects are being prepared for publication. The first case studies will show how one source idea moves across identity, content, motion, digital experience and brand extension.
A brand should be designed for its next use, not only for its launch.
Every new touchpoint should still belong to the same source system.
MONTREAL · OPEN FOR PROJECT CONVERSATIONS
DESIGNING THE NEXT VARIANT.
Project contact details will be added before the public launch.
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